The Susan P. Douglas Award Winners

The Susan P. Douglas Award Winners

m

2021

Dr. Maria Gabriela Montanari

University of Vienna

Paper: « 
Revisiting country of origin effects on consumers’ willingness to pay: are gains different than losses?”

battonswoboda

2018

Nadine Batton & Bernhard Swoboda

Paper: "Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational Corporations" 

bartschmandler

2017

Fabian Bartsch, Timo Mandler & Michaela Kirchhofer

Paper "The Differential Effect of Global Brand Origin: How Domestic-Global Brands Create Value”

puchert

swoboda

halsig

2015

Cathrin Puchert, Bernhard Swoboda & Frank Hälsig 

Paper: “Do External And Internal Factors Determine Corporate Reputation Across Nations?”

amir

riefler

2013

Amir Grinstein & Petra Riefler

Paper: “Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior”

Bernardo

cayla

2012

Bernardo Figueiredo & Julien Cayla

Paper: "The transnational mobility of global cosmopolitans: how multi-acculturation affects the national identities of circulating consumers".