In 2009 the European Marketing Academy decided to establish regional conferences and agreed that the first conference is organized to embrace the study of theoretical issues in changing markets. This endeavour received the support of EMAC and its national representatives.
The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All types of research approaches are welcome.
Further, it wants to serve the marketing communities of transition societies and interested researchers, as a natural event of communication and meeting point.
The current version of the EMAC Fall Conference Guidelines can be downloaded here.
Should you be interested in organising the EMAC Fall Conference, please look at the call to host a conference and contact the acting EMAC VP Conferences and Anne-Laure Marteaux, EMAC Executive Secretary.
