EMAC Special Interest Groups | EMAC - European Marketing Academy

So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics.These special sessions are labeled as Special Interest Groups.

We currently have 10 SIGs:

B2B Marketing	Vishal Kashyap (Chair), Karl-Franzens-University of Graz Elham Ghazimatin (Communication Chair) B2B Research Online Seminars (BROSS): https://sites.google.com/view/b2bseminars/home
Branding	Stefan Markovic (Chair), Copenhagen Business School Richard Gyrd- Jones, Copenhagen Business School Sylvia von Wallpach, Copenhagen Business School
Consumer Behavior	Ana Valenzuela(Chair), Zicklin School of Business, Baruch College, CUNY Daniel Fernandes, Universidade Católica Portuguesa Niels van den Ven, Tilburg University Linkedin Group The CB organizes online seminars, Details at https://sites.google.com/view/euro-cb-seminar
Customer Relationship Management	Javier Sese, University of Zaragoza Manfred Krafft (Chair), University of Münster
Digital Marketing	Evert de Haan (Chair), University of Groningen Lara Lobschat, Maastricht University The Digital Marketing organizes online seminars. Details at LinkedIn
Innovation and Stakeholders	Paul Driessen (Chair), Radboud University Nijmegen Bas Hillebrand, Radboud University Nijmegen Annouk Lievens , University of Antwerp
Marketing Strategy	Kapil Tuli,SMU Simones Wies (Chair), Goethe University Frankfurt Thorsten Wiesel, University of Münster
NEW! Pricing	Gilles Laurent, ESSEC Business School Arnaud Monnier, NOVA SBE If you are interested in joining our SIG, please add your name to the dedicated shared spreadsheet here : EMAC SIG on Pricing - Google Sheets. Also, please feel free to join our Linkedin group here
Quantitative Marketing	Bart Bronnenberg (Chair), Tilburg University Anja Lambrecht, London Business School
Retailing	Lien Lamey (Chair), KU Leuven Els Gijsbrechts, Tilburg University Jonne Guyt, University of Amsterdam
Service Marketing	Jan Hendrik Schumann (Chair), University of Passau Jenny van Doorn, University of Groningen Bart Larivière, KU Leuven & Ghent University LinkedIn The Service Marketing organizes online seminars, Details at Website