So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics.These special sessions are labeled as Special Interest Groups.
We currently have 9 SIGs:
| B2B Marketing |
Michael Kleinaltenkamp, Freie Universität Berlin B2B Research Online Seminars (BROSS): https://sites.google.com/view/b2bseminars/home |
| Branding | Stefan Markovic (Chair), Copenhagen Business School Richard Gyrd- Jones, Copenhagen Business School Sylvia von Wallpach, Copenhagen Business School |
| Consumer Behavior | Ana Valenzuela(Chair), Zicklin School of Business, Baruch College, CUNY Daniel Fernandes, Universidade Católica Portuguesa Niels van den Ven, Tilburg University
The CB organizes (digital) seminars, Details at https://lnkd.in/efTwftAd . |
| Customer Relationship Management | Javier Sese, University of Zaragoza Manfred Krafft (Chair), University of Münster |
| Digital Marketing |
Evert de Haan (Chair), University of Groningen |
| Innovation and Stakeholders | Paul Driessen (Chair), Radboud University Nijmegen Bas Hillebrand, Radboud University Nijmegen Annouk Lievens , University of Antwerp |
| Marketing Strategy | Kapil Tuli,SMU Simones Wies (Chair), Goethe University Frankfurt Thorsten Wiesel, University of Münster |
| Quantitative Marketing | Bart Bronnenberg (Chair), Tilburg University Anja Lambrecht, London Business School |
| Retailing | Lien Lamey (Chair), KU Leuven Els Gijsbrechts, Tilburg University Jonne Guyt, University of Amsterdam |
| Service Marketing |
Jan Hendrik Schumann (Chair), University of Passau |
