EMAC Special Interest Groups

So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics.These special sessions are labeled as Special Interest Groups.

We currently have 10 SIGs:

B2B Marketing

Vishal Kashyap (Chair), Karl-Franzens-University of Graz
Elham Ghazimatin (Communication Chair)

B2B Research Online Seminars (BROSS): https://sites.google.com/view/b2bseminars/home

Branding Stefan Markovic (Chair), Copenhagen Business School
Richard Gyrd- Jones, Copenhagen Business School
Sylvia von Wallpach, Copenhagen Business School
Consumer Behavior Ana Valenzuela(Chair), Zicklin School of Business, Baruch College, CUNY
Daniel Fernandes, Universidade Católica Portuguesa
Niels van den Ven, Tilburg University

Linkedin Group


The CB organizes online seminars, Details at https://sites.google.com/view/euro-cb-seminar

Customer Relationship Management Javier Sese, University of Zaragoza
Manfred Krafft (Chair), University of Münster
Digital Marketing

Evert de Haan (Chair), University of Groningen
Lara Lobschat, Maastricht University

The Digital Marketing organizes online seminars. Details at LinkedIn

Innovation and Stakeholders Paul Driessen (Chair), Radboud University Nijmegen
Bas Hillebrand, Radboud University Nijmegen
Annouk Lievens , University of Antwerp
Marketing Strategy Kapil Tuli,SMU
Simones Wies (Chair), Goethe University Frankfurt
Thorsten Wiesel, University of Münster


Gilles Laurent, ESSEC Business School
Arnaud Monnier, NOVA SBE

If you are interested in joining our SIG, please add your name to the dedicated shared spreadsheet here : EMAC SIG on Pricing - Google Sheets.

Also, please feel free to join our Linkedin group here 

Quantitative Marketing Bart Bronnenberg (Chair), Tilburg University
Anja Lambrecht, London Business School 
Retailing Lien Lamey (Chair), KU Leuven
Els Gijsbrechts, Tilburg University
Jonne Guyt, University of Amsterdam
Service Marketing

Jan Hendrik Schumann (Chair), University of Passau
Jenny van Doorn, University of Groningen
Bart Larivière, KU Leuven & Ghent University


The Service Marketing organizes online seminars, Details at Website