So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics.These special sessions are labeled as Special Interest Groups.
We currently have 8 SIGs:
| B2B Marketing | Michael Kleinaltenkamp, Freie Universität Berlin Vishal Kashyap, Karl-Franzens-University of Graz |
| Branding | Stefan Markovic, Copenhagen Business School Richard Gyrd- Jones, Copenhagen Business School Sylvia von Wallpach, Copenhagen Business School |
| Consumer Behavior | Elizabeth Cowley, University of Sydney Stijn van Osselaer, Cornell University |
| Customer Relationship Management | Javier Sese, University of Zaragoza Manfred Krafft, University of Münster |
| Digital Marketing | Evert de Haan, Goethe University Frankfurt Lara Lobschat, University of Groningen |
| Innovation and Stakeholders | Paul Driessen, Radboud University Nijmegen Bas Hillebrand, Radboud University Nijmegen Annouk Lievens , University of Antwerp |
| Marketing Strategy | Kapil Tuli,SMU Thorsten Wiesel, University of Münster |
| Quantitative Marketing | Dominik Papies, University of Tübingen |
