Winners

EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC-Sheth Foundation Sustainability Research Competition.

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation is not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought (https://www.shethfoundation.org/)


Winners

2024

hege
Hege Landsvik, 
Norwegian School of Economics, Bergen, Norway
Jareef Bin Martuza
Siv Skard
Sveinung Jørgensen
Lars Jacob Tynes Pedersen


Proposal: “Group Identity and Recycling Behavior: Enhancing sustainability at Stadium Events Using Identity-Based Nudges,” Norwegian School of Economics, Bergen, Norway.


lu

Ludovica Scalco, BI Norwegian Business School, Oslo, Norway
Koen Pauwels
Anders Gustafsson

Proposal: “The Brand Reputation Impact of Activism Depends on the Cause and the Brand Category"


 

2023

ursa

Ursa Bernadic, ETH Zurich
Suchita Srinivasan,

Massimo Filipini

Proposal: “Increasing sustainable Consumption: Product-Specific Environmental Impact Scores”

 

sak

Sakshi S. Babar, University of Georgia
Sundar Bharadwaj

Proposal: “Climate Marketing Strategies and Firm Performance”


2022

amir

Amir Sepehri, ESSEC Business School, France

Proposal: "Moving Toward Equity, Diversity, and Inclusion: Bias Mitigation in Artificial Intelligence Algorithms"


kim

Yougtak Kim, Terry College of Business, University of Georgia

Proposal: "Do Sustainable New Products Contribute to Firm Value?"


2021

polina

Polina Landgraf, IE Business School, Spain

Proposal: "Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices"


jochen

Jochen Hartmann, University of Hamburg, Germany

Proposal: "The Business Value of Diversity"