Past Heads Of Marketing Forum

2021: online (Madrid, Spain), May 26

Theme “Marketing PhD-programs --- requirements, staffing and pooling of resources”.

The growing sophistication in marketing research, regarding theory, methods, data, and collaborations with practitioners, challenge established ideas about how to best train PhD students in marketing.  The problem may be exacerbated for schools with smaller faculties or other constraints on the resources available to teach PhD students.  Two speakers affiliated with EMAC will reflect on this topic.  Jerome Chabanne-Rive is going to discuss the EDEN initiative as a way to circumvent staffing problems at individual schools, pooling resources across universities.  Maik Eisenbeiß is going to discuss a similar initiative in Germany, the VHB pro dok program.

Keynote Speakers:

  • Jerome Chabanne-Rive, EIASM
  • Maik Eisenbeiß, University of Bremen, Germany

2019: Hamburg, Germany, May 29

Theme:  “Faculty recruiting (and the potential role of the EMAC job market)”.

The idea is to discuss

i)           strategies to move from (mostly) national recruiting towards participation in the international job market, the hurdles encountered, and how to overcome them

ii)          the potential role of the EMAC job market both for schools that are hiring and schools looking to place graduating PhD students

Keynote Speakers:

  • Professor Andrea Ordanini, Bocconi University
  • Professor Erik Mooi, University of Melbourne

2018: Glasgow, UK, May 30

Themes: Department Happiness” and “How to attract good doctoral students”.

The idea is to discuss
i) strategies that facilitate the production of first class research, teaching, and the retention of top scholars at all (academic) ages that reach beyond traditional, extrinsically oriented motivation schemes and
ii) ways to attract high potential future scholars to PhD programs.  
Keynote Speakers:

  • Professor Stefano Puntoni, Erasmus University, RSM
  • Professor Simone Wies, Goethe University, Frankfurt

2017: Groningen, the Netherlands, May 25

Theme: "Digital Innovations in Marketing Education"

We observe a strong digitalization trend within business and society. A couple of years we discussed the disruptive nature of digitalization. This year we aim to focus on how digital methods can be included in education. Two scholars affiliated with EMAC will reflect on this theme. We are very pleased that Professor Prof. Tor W. Andreassen from NHH Norwegian School of Economics will discuss his view on this topic in his role as VP Education of EMAC. We invited Gui Liberali associate professor at Rotterdam School Management (RSM) to share his use of digital methods in education. Gui Liberali has done extensive research on web morphing and is one of the innovators at RSM with regard to digital teaching methods.

Keynote speakers:

  • Tor W. Andreassen, NHH Norwegian School of Economics
  • Gui Liberali, Rotterdam School Management (RSM)

2016: Oslo, Norway, May 25

Theme :"Effectively Teaching Marketing Analytics"

One of the major trends in today’s business is big data. We observe a strong need among marketing practice for well-educated marketing analytics professionals. However, there is a lack of supply given the demand according to agencies, such as McKinsey. Beyond that teaching quantitative course in business schools can sometimes be a challenge. The questions is thus how can we effectively offer programs and courses focusing on marketing analytics. Notably, this issue arose from last years’ department head forum.

Keynote Speakers:

  • Bruce Hardie, London Business School
  • Jaap Wieringa, University of Groningen

2015: Leuven, Belgium, May 27

Theme: “Marketing’s’ Impact in Business Schools”.

Marketing has changed substantially in the last decades, due to for example the ongoing digitalization. At the same time our discipline has become more scientific, which might limit its’ impact on practice and executive education. Other disciplines, such as Strategic Management, Information Systems and Operations Research are also embracing marketing topics. Eminent US scholars, such as David Reibstein and Yoram Wind have warned us for a declining impact of our discipline.

Keynote speakers:

  • Gary Lilien: Pennsylvania State University
  • Werner Reinartz, University of Cologne
  • Stefan Stremersch, Erasmus School of Economics and IESE Business School
  • Kenneth Wathne, University of Stavanger and BI Norwegian Business School​

2014: Valencia, Spain, June 4 

Theme:“Digital Disruption in Marketing Education?”

We observe a strong digitalization trend within business and society. This trend has disrupted multiple industries (i.e. travel industry, telecom). The question is whether education and specifically marketing education will be strongly affected as well. In the next decade we will be confronted with students that have grown-up with digital media considering these media as an integral part of their everyday life. Still the majority of education forms have not changed.

Keynote speakers:

  • Roland Rust, Robert H. Smith Business School University of Maryland
  • Tor W. Andreassen, NHH Norwegian School of Economics 

2013: Istanbul, Turkey, June 5

Theme: External Funding from Business.

In an applied science, such as marketing, having close connections with the business world is important. Beyond that schools will stimulate to get funds from firms for research.

Keynote speakers:

  • Kay Peters (Hamburg)
  • Ragnhild Silkoset (Oslo) 

2012: Lisbon, Portugal, May 23

Theme: Managing for Change.

Throughout Europe we observe an increasing move to more research oriented universities and business schools. Moreover, we also observe a stronger global focus in which scholars around the globe contribute to the development of marketing as a scientific discipline. As a consequence, marketing departments are also striving to gain a stronger research focus and a stronger global visibility.

Keynote speakers

  • Gilles Laurent (HEC, Paris)
  • Bernd Skiera (Frankfurt University) 

2010:  Copenhagen, Denmark, June 2