Winners EMAC/Sheth Foundation Doctoral Dissertation Competition

EMAC / Sheth Foundation Doctoral Dissertation Competition


chi 1st place: Chi Hoang
Nanyang Technical University

Paper: "Resolving Humorous Incongruity in Advertising"

ada 2nd place: Sila Ada
Vienna University of Economics and Business

Paper: " Quality issues in online display advertising"

3rd place: Sebastian Schubach
University of Passau

Paper: "Online Shopping Beavhior and SEA Strategies"





1st place: Sara Van Der Maelen
EDHEC Business School

Paper:  “The Clash of the Titans: on retailer and manufacturer vulnerability in conflict delistings”


2nd place: Michiel Van Crombrugge
Erasmus University Rotterdam

Paper: “The Impact of Adding a Brick-And-Mortar Direct Channel on the Performance of the Online Direct Channel and Indirect Retail Channel”

sally 3rd place: Sally Bitterl
Vienna University of Economics and Business

Paper: "When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding”



1st placeNiels Holtrop
Maastricht University

Paper: "No Future Without The Past? Predicting Churn In The Face Of Customer Privacy” 

lanz 2nd place : Andreas U. Lanz
University of Mannheim

Paper: “Climb or Jump – Status Based Seeding in User-Generated Content Networks"

3rd place: Tetyana Kosyakova
Frankfurt School of Finance and Management

Paper: “Measuring Substitution And Complementarity Among Offers In Menu Based Choice Experiments” 





1st place: Jessica Müller-Stewens
University of St. Gallen

Paper: "Gamification: Conceptualizing and Testing a New Consumer-Firm Interaction Paradigm"


2nd place: Sungtak Hong
Bocconi University

Paper:  "The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence"

edeling 3rd place: Alexander Edeling
University of Cologne

Paper: "Essays on Strategic Marketing Behavior and Its Financial Performance Implications"