IJRM Best Paper Award Winners:
(Note: the award is given in the year following the paper’s publication year)
| 2018 | |
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Nele Hansen, Ann-Kristin Kupfer & Thorsten Hennig-Thurau Paper: Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Volume 35, Issue 4, Pages 557-574. |
| 2017 | |
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P.K. Kannan & Hongshuang “Alice” Li Paper: "Digital marketing: A framework, review and research agenda" Volume 34, Issue 1, Pages 22-45
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| 2016 | |
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Nils Wlömert & Dominik Papies |
| 2015 | |
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Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde & Michel Clement Paper: "The impact of pre- and post-launch publicity and advertising on new product sales", International Journal of Research in Marketing, Volume 32 (4), Pages 408-417 |
| 2014 | |
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John Roberts, Ujwal Kayande, Stefan Stremersch Paper: "From academic research to marketing practice: Exploring the marketing science value |
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Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann Paper: "Choosing a digital content strategy: How much should be free?", International Journal of Research in Marketing, Volume 31(2), 192‐206. |
IJRM Best Paper Award Winners (2000-2013)
