Winners
2025:
The chilling effects of network externalities (IJRM, Vol 27(1) 2010, Pages 4-15) by
Jacob Goldenberg (Reichman University, Israel), Barak Libai (Reichman University, Israel), and Eitan Muller (New York University, USA//Reichman University, Israel)
and
Drivers of consumer–brand identification (IJRM, Vol 29(4) 2012, Pages 406-418) by
Nicola Stokburger-Sauer (University of Innsbruck, Austria), S. Ratneshwar (University of Missouri, USA) and Sankar Sen (Baruch College, USA).
2024:
A new measure of brand personality. Maggie Geuens, Bert Weijters, Kristof De Wulf. Pages 97-107, Vol 26 (2)
2023:
Americus Reed II, Mark R. Forehand, Stefano Puntoni, Luk Warlop (2012), Identity-based consumer behavior, International Journal of Research in Marketing, Vol 29 (4), pp 310-321
committee: P. K. Kannan (chairperson), Lisa K. Scheer, Ana Valenzuela, Ralf van der Lans
2022: (2 winners)
Shuili Du, C.B. Bhattacharya, Sankar Sen (2007), Reaping relational rewards from corporate social responsibility: The role of competitive positioning, International Journal of Research in Marketing, Vol. 24 (3), pp 224–241and
Renana Peres, Eitan Muller, Vijay Mahajan (2010), Innovation diffusion and new product growth models: A critical review and research directions, International Journal of Research in Marketing, Vol. 27 (2), pp 91-106
committee: Bart Bronnenberg (chairperson), Darren Dahl, Tülin Erdem, and Gaia Rubera
2021:
Werner Reinartz, Michael Haenlein, Jörg Henseler (2009), An empirical comparison of the efficacy of covariance-based and variance-based SEM, International Journal of Research in Marketing, Vol 26 (4), pp 332-344
committee: Praveen Kopalle (chairperson), Ujwal Kayande, Sharon Ng, and Alina Sorescu
2020:
Peter C. Verhoef, Scott A. Neslin, and and Björn Vroomen (2007), Multichannel customer management: Understanding the research-shopper phenomenon, Vol 24 (2), Pages 129-148.
committee: Thomas Otter (chair), Ming-Hui Huang, Carlos Torelli, Kapil Tuli
2019:
Jill Klein and Niraj Dawar (2004), Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis, Vol 21 (3), Pages 203-217.
committee: Don Lehmann (chair), Benedict Dellaert, Rosellina Ferraro, Oliver Rutz
2018:
Arnaud De Bruyn and Gary L. Lilien. A multi-stage model of word-of-mouth influence through viral marketing. IJRM, Volume 25(3) Pages 151-163.
committee: Michael Haenlein (Chairperson), Tulin Erdem, Iris Hung, and Ajay Kohli
2017:
Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. IJRM Volume 24(1), Pages 31-47.
committee: Russell S. Winer (chairperson), Christian Homburg, Mario Pandelaere, Andrew Stephen
2016:
Jeffrey S. Larson, Eric T. Bradlow, and Peter S. Fader, An exploratory look at
supermarket shopping paths. International Journal of Research in Marketing, Volume
22(4), pp 459-470.
committee: Bernd Skiera (chairperson), Zeynep Gürhan-Canli, Martin Schreier, Steven Shugan,
2015:
Utpal M. Dholakia, Richard P. Bagozzi, and Lisa Klein Pearo, A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities. International Journal of Research in Marketing, Volume 21(3), pp 241-263, 2004.
committee: Kusum Ailawadi (chairperson), David Godes, Leonard Lee, Aric Rindfleisch
2014:
Venkatesh Shankar, Amy K. Smith, and Arvind Rangaswamy (2003). Customer satisfaction and loyalty in online and offline environments, Vol 20, (2), pp. 153-175
committee: Koen Pauwels (chairperson), Kristin Diehl, Martijn de Jong, Baohong Sun
2013:
Rik Pieters and Luk Warlop (1999). Visual attention during brand choice: The impact of time pressure and task motivation, IJRM Volume 16 (1), pages 1-16.
committee: Oliver Toubia (chairperson), Simona Botti, Bas Donkers, Roland Rust
2012:
John R Rossiter. The C-OAR-SE procedure for scale development in marketing. 19 (4) 2002, pp.305-335
committee: Christophe Van den Bulte (Chairperson), Zeynep Gurhan-Canli, Werner Reinartz, and David Soberman
2011:
Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu. Competitive Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. Vol 17 (1), pp. 55-78.
committee: Jacob Goldenberg (Chairperson), Tom Meyvis, Stefan Wuyts, and Harald van Heerde.
2010:
Inge Geyskens, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar, The effects of trust and interdependence on relationship commitment: A trans-Atlantic study, International Journal of Research in Marketing, 13 (4), 303-317.
committee: Peter Verhoef (Chairperson), Zeynep Gurhan-Canli, Bruce Hardie, and Sandy Jap.
2009:
Peter S. H. Leeflang, Dick R. Wittink, Competitive reaction versus consumer response: Do managers overreact? IJRM 13 (2), 1996, pp. 103-119.
committee: Peter Danaher (chair), Peter Verhoef, and Russell Winer
