The Gary L. Lilien ISMS-MSI Practice Prize

The Gary L. Lilien ISMS-MSI Practice Prize

Since its inception in 2003, the Marketing Science (ISMS-MSI) Practice Prize (recently renamed the Gary L. Lilien ISMS-MSI-EMAC Practice Prize) has been awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work must have had significant, verifiable, and preferably quantitative impact on the performance of the client organization.

EMAC has been a sponsor and promoter of the Prize since its inception and a number of the finalists and winners have been active EMAC members.

The competition, always hotly contested, has been the source of outstanding videos that, until now have been available only on physical DVDs. However, a dedicated YouTube channel now has all the videos for free:

Please subscribe and pass the link on to your colleagues and post the link on your website so that these outstanding examples of what our profession has to offer can get the widest possible exposure.

The last Practice Prize was won by a European company, L’Occitane, working with professors Albert Valenti, Shuba Srinivasan, Gokhan Yildirim and Koen Pauwels, in June 2018 in Philadelphia. The call for papers on the next Practice Prize is available at EMAC is pleased once again to be sponsor.