EMAC is a large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the Spring conference, where specific special sessions are organized around specific topics.
This has led to the organization of EMAC Special Interest Groups (SIGs) that specialize in specific subfields of marketing, and aim to enhance and disseminate knowlege and state-of-the-art research, as well as spark debate over the latest trends. EMAC SIGs have gone beyond organizing special sessions at EMAC conferences, and now organize year-round webinars for our members.
All EMAC members are welcome and encouraged to join our EMAC SIGs:
| B2B Marketing |
Vishal Kashyap (Chair), Karl-Franzens-University of Graz |
| Branding | Stefan Markovic (Chair), Copenhagen Business School Richard Gyrd- Jones, Copenhagen Business School Sylvia von Wallpach, Copenhagen Business School |
| Consumer Behavior | Ana Valenzuela (Chair), Zicklin School of Business, Baruch College, CUNY Daniel Fernandes, Universidade Católica Portuguesa Niels van den Ven, Tilburg University |
| Creator Economy |
Maximilian Beichert (Co-chair), Bocconi University |
| Customer Relationship Management |
Manfred Krafft (Chair), University of Münster |
| Digital Marketing | Evert de Haan (Chair), University of Groningen Lara Lobschat, Maastricht University LinkedIn Group |
| Innovation and Stakeholders | Paul Driessen (Chair), Radboud University Nijmegen Bas Hillebrand, Radboud University Nijmegen Annouk Lievens, University of Antwerp |
| Marketing Strategy |
Simone Wies (Chair), Goethe University Frankfurt |
| Pricing |
Gilles Laurent (Chair), ESSEC Business School |
| Quantitative Marketing | Bart Bronnenberg (Chair), Tilburg University Anja Lambrecht, London Business School |
| Retailing |
Lien Lamey (Chair), KU Leuven |
| Service Marketing |
Jan Hendrik Schumann (Chair), University of Passau |
