EMAC Special Interest Groups | EMAC - European Marketing Academy

EMAC is a large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the Spring conference, where specific special sessions are organized around specific topics.

This has led to the organization of EMAC Special Interest Groups (SIGs) that specialize in specific subfields of marketing, and aim to enhance and disseminate knowlege and state-of-the-art research, as well as spark debate over the latest trends. EMAC SIGs have gone beyond organizing special sessions at EMAC conferences, and now organize year-round webinars for our members.

All EMAC members are welcome and encouraged to join our EMAC SIGs:

EMAC-EAA Advertising & Marketing Communication SIG	Edlira Shehu (Co-chair), University of Groningen Vesna Zabkar (Co-chair), School of Economics and Business, University of Ljubljana LinkedIn Group
B2B Marketing	Vishal Kashyap (Chair), Karl-Franzens-University of Graz Elham Ghazimatin (Communication Chair)
Branding	Stefan Markovic (Chair), Copenhagen Business School Richard Gyrd-Jones, Copenhagen Business School Sylvia von Wallpach, Copenhagen Business School
Consumer Behavior	Ana Valenzuela (Chair), ESADE Business School Anne Klesse, Rotterdam School of Management, Erasmus University Mortiz Joerling, EMLyon Business School Linkedin Group
Creator Economy	Maximilian Beichert (Co-chair), Bocconi University Michael Haenlein (Co-chair), ESCP Business School Andreas Lanz (Co-chair), University of Basel LinkedIn Group
Customer Relationship Management	Manfred Krafft (Chair), University of Münster Javier Sese, University of Zaragoza LinkedIn Group
Digital Marketing	Evert de Haan (Chair), University of Groningen Lara Lobschat, Maastricht University LinkedIn Group
Innovation and Stakeholders	Paul Driessen (Chair), Radboud University Nijmegen Bas Hillebrand, Radboud University Nijmegen Annouk Lievens, University of Antwerp
Luxury Marketing	George Christodoulides (Co-chair), American University of Sharjah Jonas Holmqvist (Co-chair), Kedge Business School LinkedIn Page
Marketing Strategy	Simone Wies (Chair), Goethe University Frankfurt Sebastian Hohenberg, University of Münster Kapil Tuli, Singapore Management University LinkedIn Group
Pricing	Gilles Laurent (Chair), ESSEC Business School Arnaud Monnier, NOVA SBE Linkedin group I Mailing list
Quantitative Marketing Research	Bart Bronnenberg (Chair), Tilburg University Anja Lambrecht, London Business School
Retailing	Lien Lamey (Chair), KU Leuven Els Gijsbrechts, Tilburg University Jonne Guyt, University of Amsterdam
Service Marketing	Jenny van Doorn (Chair), University of Groningen Bart Larivière (Co-chair), KU Leuven & Ghent University Arne De Keyser (Co-chair), EDHEC Business School Nicole Hess (Co-chair), ESCP Business School LinkedIn Group