Winners

IJRM Best Paper Award Winners:

(Note: the award is given in the year following the paper’s publication year)

  2018

hansen

Ann-Kristin

Hennig

Nele Hansen, Ann-Kristin Kupfer & Thorsten Hennig-Thurau

Paper: Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Volume 35, Issue 4, Pages 557-574.
  2017

kannan

Alice

P.K. Kannan & Hongshuang “Alice” Li

Paper: "Digital marketing: A framework, review and research agenda" Volume 34, Issue 1, Pages 22-45

 

  2016

Nils

papies

Nils Wlömert & Dominik Papies

Paper: "On-demand streaming services and music industry revenues — Insights from Spotify's market, entry", Volume 33 (2) Pages 314-327

  2015

Burmester

Becker

harald

clement

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde & Michel Clement

Paper: "The impact of pre- and post-launch publicity and advertising on new product sales", International Journal of Research in Marketing, Volume 32 (4), Pages 408-417

  2014

roberts

kayande

stremersch

John Roberts, Ujwal Kayande, Stefan Stremersch

Paper: "From academic research to marketing practice: Exploring the marketing science value
chain", International Journal of Research in Marketing, Volume 31(2), 127‐140.

daniel

florian

oded

don

Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann

Paper: "Choosing a digital content strategy: How much should be free?", International Journal of Research in
Marketing, Volume 31(2), 192‐206.

 

IJRM Best Paper Award Winners (2000-2013)