EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC-Sheth Foundation Sustainability Research Competition.

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation is not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought (



Polina Landgraf, IE Business School, Spain

Proposal: "Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices"


Jochen Hartmann, University of Hamburg, Germany

Proposal: "The Business Value of Diversity"