EMAC Regional Conference

In 2009 the European Marketing Academy decided to establish regional conferences and agreed that the first conference is organized to embrace the study of theoretical issues in changing markets. This endeavour receives the support of EMAC and its national representatives.

The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All types of research approaches are welcome.
Further it wants to serve the marketing communities of transition societies and interested researchers, as natural event of communication and meeting point.

The current version of the EMAC Regional Conference Guidelines can be downloaded here.

Should you be interested in organising the EMAC Regional Conference, please look at the call to host a conference  and contact Tammo Bijmolt, EMAC VP Conferences and Anne-Laure Marteaux, EMAC Executive Secretary.

EMAC Regional Conference 2022

Reshaping Consumer Centred Marketing

“I Want it All and I Want it Now”*

The consumer has always been at the centre of business and social marketing. However, technology transformation has reshaped consumer behaviour patterns and, in turn, is continuously rearranging the role of marketing. Significant changes in individual lives and business environment encourage to search for new opportunities and approaches to both strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption become fundamental pathways of technology-enabled daily life.

We invite papers dealing with, but not exclusive to, a wide range of consumer-centred marketing topics: Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Consumer Psychology, etc.


  • Paper submission deadline: 25 April 2022 (16:00 CET)
  • Notification of acceptance: June 2022
  • Early bird registration deadline: 8 August 2022
  • Regular registration deadline: 5 September 2022

Conference Website: https://emacregional2022.ktu.edu/