Winners

2018

Agnes Somosi
Corvinus University of Budapest

Paper:"Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications" 

2017

Svetlana Khimina
Bocconi University

Paper: "Design Innovativeness: Concept and Effect on Performance"

2016

Carmen Adams
University of Hasselt

Paper: "The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions"

2015

Sungtak Hong
Bocconi University

Paper: "Product Variety as a Reactive and Preemptive Response to Entry"

2014

Nooshin Lotfi
Texas A&M University

Paper: "Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of Firms’ Innovative Output"

2013

Liesbet Van Den Driessche
University College Ghent

Paper: "The Curious Case Of Curiosity : Unpleasant Advertising And Curiosity"

2012

Lukas Beck
University of St. Gallen

Paper: "The Impact of Recalls on Customer Acquisition and Customer Retention
in the Automobile Industry"

2011

Nico Heuvinck
Ghent University

Paper: “Folks, Listen Up! My Words Matter…to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth"

2010

Andre Bielecki
Kiel University

Paper: "An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model"

2009

Seshadri Tirunillai
University of Southern California

Paper: “Online Consumer Generated Word-of-mouth and Financial Performance of the Firm ”

2008

Sara Valentini
University of Bologna

Paper: "Customer Evolution In Sales Channel Migration"

2007

Randolph E. Bucklin & Oliver J. Rutz
University of California, Los Angeles

Paper: : "A Model of Individual Keyword Performance in Paid Search Advertising"